pi communications
brand identity
Disrupting status quo; collaborating with the new owners of M&C Saatchi Direct Digital to relook at how their new identity could impact perception and new business opportunities; an external brand and design consultant’s view that led to a name and positioning rethink for this Digital & Marketing Services company.
The new management approached us to design their new brand Identity. The name they had chosen and its reason for being didn’t quite reflect the company’s strengths, its differentiated service or position in the market. So we requested them to spend some time with our team on a clearer and more focused articulation.
The collaborative process of putting together this document helped clarify the brand’s direction and core proposition based on its vision, values and key differentiators.
A result driven direct communication specialist, its new name, brand mark and narrative needed to communicate it as a flexible, tactical and transformative partner.
“The process of creating our identity was approached in such an insightful, strategic and dare I say, a provocative manner that just the mere act of answering rgd’s questions honestly prompted us to rethink our name! The process challenged us to examine our own thoughts and question our assumptions, and it certainly resulted in a name that has a story around it and a design that we are very proud of.”
– Sumantra Sengupta, CEO pi communications
