brand strategy, brand identity, wayfinding
Positioning and rebranding India’s most vaunted mixed use development by articulating and communicating its most intrinsic value: Luxury. The luxury of enjoying diverse experiences in one spectacular destination; sensitively designed outdoor and indoor spaces, contemporary state-of-the-art built environments and public art. With a quality and service quotient like no other.
The insignia that became the brand mark for Maker Maxity was designed to celebrate the inherent values of design, craft, precision, and elegance; manifest and experienced across all the touchpoints of the destination, and together spell luxury.
Contemporary in its delivery, the brand mark references the classic rose compass, and is overarching enough to work across the many facets of the destination.