Giving the lineage of a 17th Century philanthropic British School a global outreach with the identity designed for its new charitable foundation.
Our design strategy recognised the need to carry forward elements of a heritage mark, whilst simultaneously propelling the foundation identity into a contemporary space; cuing diversity, hope and a growing footprint.
The design expression uses a redrawn version of the original Dulwich cinquefoil in a bright, life affirming red. This five pointed flower seemingly spreads out across the globe, embracing diverse communities in its wake.
The sharply configured colour palette, allows the brandmark and identity to work across cultures and work spaces, be it school grounds, funders or governments.