dr. bhau daji lad museum

dr. bhau daji
lad museum

brand identity

This design project entailed recontextualising the image of a museum borne in the Bombay Presidency era. The Brand mark needed to connect the museums historic past to the Mumbai of today; whilst emphasising the concept and the environment.

rgd created a rare example of a bi-lingual brand mark that references the original concept of the museum – a repository of industry and culture, and extends the idea to framing of new experiences, a nod to the curation, the programming and diverse set of stakeholders.

The cross cultural visual language and colours borrow from the typology of the museum interiors, marrying a baroque style to devnagiri.