brand identity, packaging

Packaging Identity for Sula Mosaic, uncomplicated, inviting and bold – an easy choice for first time wine drinkers.

Targeted primarily at millennia’s, and budget conscious drinkers, this range of wine needed an Identity that would stretch across variants with little fuss, but with a pick me up quality.

Drawing from the classical aesthetic of traditional Mosaics, we decided to go with hand painted chips in a range of shades within a colour. Integrating this graphic style into the typography helped in providing a simple unified whole.