mosaic
brand identity, packaging
Packaging Identity for Sula Mosaic, uncomplicated, inviting and bold – an easy choice for first time wine drinkers.
The new Sula range offered an array of flavours – a delicious fruity Rose, a Grenache Syrah and a crisp Sauvignon Blanc blended with a fruity Chenin Blanc.
The Identity and design for these labels was a natural evolution from the name. We drew inspiration from the rich, classical aesthetic of traditional Mosaics, and in keeping with tradition, our designers hand-drew and coloured each of element of the labels to reflect the detailed complexity of the craft.
![](https://designrgd.com/wp-content/uploads/2018/06/mosaic-3.jpg)
Targeted primarily at millennia’s, and budget conscious drinkers, this range of wine needed an Identity that would stretch across variants with little fuss, but with a pick me up quality.
![](https://designrgd.com/wp-content/uploads/2018/06/mosaci-2.jpg)
![](https://designrgd.com/wp-content/uploads/2018/06/mosaci-1.jpg)
Drawing from the classical aesthetic of traditional Mosaics, we decided to go with hand painted chips in a range of shades within a colour. Integrating this graphic style into the typography helped in providing a simple unified whole.