brand identity, packaging

A packaging Identity that crosses cultures, geographies and age groups with ease, positioning Dindori as an International quality product with Indian roots.

Drawing inspiration from diverse sources like the jamavar shawl and Austrian artist Gustav Klimts work, we were conscious of delivering an Indian experience that would resonate with a 20 something in the uk, or a 40 something in Bengaluru, with equal success.

The essence of our story is the paisley, a motif that embodies the cross cultural heritage of India, and a form that lends beautifully to the rounded flavours of the wine. The packaging was a resounding success and Dindori is now Sula’s largest selling wine across geographies.