brand identity, packaging
Positioning Sula’s finest wine as its Crown jewel through an Identity that draws from Indian Royalty, catapulting it into the big league. A bejewelled emblem with a sharp design delivery, precisely engineered to position this product as a modern day King.
To position Rasa as a India’s finest Red wine, while projecting the richness of its offering, emphasising its exclusivity.
Our brand position, ‘The crown jewel’ of Indian wines succinctly summed up the brief and gave us the creative lead into the design delivery.
The wine’s lush opulent flavours, the art and craft of the wine-making process, along with its Indian heritage was reflected perfectly by the jewellery that adorned our Royalty.
The handcrafted motif was inspired by the turban pins worn by our Nawabs. The original form was engineered to project a graphic, contemporary look and feel – reflecting Rasa’s richness and relevance today.
A perfect amalgam of the traditional and the contemporary, this Packaging Identity clearly positioned Rasa as India’s most vaunted wine.