mansionz
brand strategy, brand identity
Unlocking experiences with aplomb; Branding and collaterals for a luxurious liquor concept store.
One of India’s largest liquor retailers, Living Liquids was venturing into uncharted territory with an idea of creating a luxurious experiential space that promoted and sold alcohol.
A chain of multi-level concept stores, these destinations would allow the customer to browse, interact and experience over 1800 wines and speciality liquor brands from across the globe in intimate and unusual settings - be it in the tasting room, the wine celler, or at the restaurants for pairings, or at a lux shopping level.
Our design team worked out a positioning for the brand, and Mansionz was to be “the address where customers would discover the unexpected, experiencing the unusual as they walked through the different rooms”.
"Unlocking experiences with luxury & aplomb" was the strategic direction that led to the brand mark; with the royal colours of gold and purple pushing the design language to a more maximalist direction, a nod to the heritage and grandeur of stately homes.
The strategic direction led to the brand mark; the royal colours of gold and purple pushed the design language to a maximalist direction. A nod to the heritage and grandeur of stately homes.
