teach for india
brand strategy, brand identity,
communication
Brand Identity and communication to launch Teach For India, a non-profit set up to fight educational inequity in India.
Teach For India (TFI), a non-profit organisation started by Shaheen Mistri, and a part of the Teach For All global movement, was conceived to address the problem of educational inequality in India.
Through its two year fellowship program, TFI recruits the best and brightest graduates and working professionals to serve as full-time teachers in low-income schools. Trained and supported by the TFI staff, the fellows work to bridge the educational gaps the students face, with the hope of establishing them on a fundamentally different life path.
On completion of a two year fellowship, the fellows become a part of an alumni movement. The movement enables the alumni to work from both inside and outside the educational system to affect the long-term changes necessary to achieve educational opportunity for all.
To develop brand and communication design for the launch of this challenging but brilliant program.
After crystallising the long-term aim - redefine India’s potential, via the classroom and the boardroom, our team developed a simple core proposition, ‘redrawing India’. This referenced the totality of purpose, that better minds will together create a better India.
The identity design drew directly from the core proposition of redrawing India - manifest in the design were the diverse skeins of colour, one for every fellow and their classroom. The communication was two prong – to spread awareness within the student population, and to tap into each ones inner leader.
Teach for India is currently in seven cities, impacting 38,000 children through 1100 fellows, 200 staff members and 1050 alumni.
The identity design drew directly from the core proposition of redrawing India-manifest in the design were the diverse skeins of colour, one for every fellow and their classroom. The communication was two prong – to spread awareness within the student population, and to tap into each ones inner leader.
