teach for india

brand strategy, brand identity,

Brand Identity and communication to launch Teach For India, a non-profit set up to fight educational inequity in India.

Teach For India (TFI), a non-profit organisation started by Shaheen Mistri, and a part of the Teach For All global movement, was conceived to address the problem of educational inequality in India.

The identity design drew directly from the core proposition of redrawing India-manifest in the design were the diverse skeins of colour, one for every fellow and their classroom. The communication was two prong – to spread awareness within the student population, and to tap into each ones inner leader.