socialstar
brand strategy, brand identity, digital
Propelling a forward thinking idea into a possible lifestyle choice for the millennial. Brand strategy and identity for a platform that promotes fun shared community experiences to drive sustainable social change.
By curating thoughtful and engaging on-ground experiences SocialStar enables you to share your interests with children from low income communities, meet like-minded people and make new friends. These community activities are managed, communicated and accessed online and via closed whatsapp groups.
The programme is based on the value of interpersonal relationships formed whilst sharing common interests within inclusive social settings. The relationship built when meeting over football, or Zumba for instance is equitable, fun and fulfilling. These personal bridges with children from low income groups are rich in potential; and when done repeatedly and at scale would impact social change.
SocialStar in its essence, is about shared fun community experiences that drive social change. A simple recreational activity that becomes so fulfilling, you would choose to repeat it over and over, impacting not just you but also the community.
So how does actually play out ? SocialStar will organize a list of on-ground events every month with the help and support of Magic Bus and experts. The participants include interested children from low income communities, and individual sign-ups from the SocialStar app or website. Customised corporate programmes are also available.
The brand mark draws from the brand essence, while also focusing on the name and benefit. Young, warm and simple, the mark was designed for use across multi-channels. The fluid loop like structure of the mnemonic emphasizes connectivity and the community building aspects of the brand whilst retaining the star like form.
The visual language was extended to create a set of UI components for the digital platform that would serve as the main tool in making their events easily accessible. Icons were developed in the same visual style, for use across touchpoints.
The messaging we developed reflected the experience, clearly emphasizing benefits both on a personal and community level.
The brand mark draws from the brand essence, while also focusing on the name and benefit. Young, warm and simple, the mark was designed for use across multi-channels. The fluid loop like structure of the mnemonic emphasizes connectivity and the community building aspects of the brand whilst retaining the star like form.
An idea whose time had come. This concept was tailor made for the millennial. Resonating with their need for meaningful experiences; to connect with new communities and build social networks and give back to the less privileged. SocialStar will provide them fun and accessible ways to impact social change at an individual level.
