brand strategy, brand identity, digital
Propelling a forward thinking idea into a possible lifestyle choice for the millennial. Brand strategy and identity for a platform that promotes fun shared community experiences to drive sustainable social change.
The brand mark draws from the brand essence, while also focusing on the name and benefit. Young, warm and simple, the mark was designed for use across multi-channels. The fluid loop like structure of the mnemonic emphasizes connectivity and the community building aspects of the brand whilst retaining the star like form.
An idea whose time had come. This concept was tailor made for the millennial. Resonating with their need for meaningful experiences; to connect with new communities and build social networks and give back to the less privileged. SocialStar will provide them fun and accessible ways to impact social change at an individual level.