kids education
revolution
brand strategy, brand identity,
communication
An inclusive, flexible and open identity system designed for co-creation, ownership and change; a design solution that appeals to all age groups and demographics, while reflecting the brands ideology. Reimagining children’s education by listening too, and learning from them.
KER approached us to design an Identity that would help communicate this ambitious initiative.
Some key take aways while working on the strategy led us to our design solution. It was clear that the success of this program rested very heavily on equal partnerships and collaboration with children, and empowerment of them – allowing them to be architects of their destiny. And it was this principal of collaboration that we followed, both in expression and articulation.
Children, student leaders and the KER team were/and are invited to co-create a directory of icons that best represent facets of a re-imagined education. These icons along with typography are the fundamentals of the Identity, and are used across all touch points. The animated logo, brings a lot of warmth and gentleness to the word ‘revolution' whilst remaining true to its meaning.
A revolutionary idea such as this, required an equally out of the box design solution. The exercise of co-creation still continues, and the process and end products add an incredible amount of ownership and value to the brand and its behaviour.
The key findings – of voice, co-creation and empowerment, the pillars of the movement, informed our design strategy. Children, student leaders and the team were invited to develop icons that best represented facets of a re-imagined education, which once formalised, were instituted into the identity system.
These icons along with typography are the fundamentals of the identity, and are used across all touch points. The animated logo, brings a lot of warmth and gentleness to the word ‘revolution” whilst remaining true to its meaning.
A design and communication resource that added value to this bold initiative, and brought alive key concepts for all stakeholders.
Simple, modular, vibrant and everchanging, the identity of KER will evolve as does the movement.
