colonel saab

brand strategy, brand identity

Channelling modern Indian home life to design a Brand Identity and products for a contemporary Indian restaurant in London.

The brand mark draws inspiration from the family insignia, but is reimagined to present India modern. The colours, motifs and design typology used through the language are vibrant, warm and “home like”. Very much a reflection of the typical Indian home, where the food is the embodiment of love.

The restaurant collaterals carry forward the colours and textures seen in everyday India, with little details like a handmade “resham” tassel, or prints inspired by the textiles of the county.

The vibrant language cuts through the curated maximalism within the interiors, with its bold colours and graphics extending onto the uniforms; making an unusual style statement.

The team was also tasked to develop a range of products that would be used in the restaurant, and also sold as merchandise. Keeping in mind the mixing and matching of plates at home, we came up with a collection of fun designs that worked together or individually.