It was all about building a brand narrative around a name. Developing a standout visual language that would turn a logo into an iconic cultural emblem. Creating communication as eclectic as the music club itself.
We saw the frog crawling across customer touchpoints, refusing to be confined, reaching destinations far and wide like the music the club espoused.
Surpassing our expectations, merchandise created by rgd soon became coveted possessions. Most popular were the pocket-sized match boxes and cashboxes, which became cherished ambassadors for the brand and were always in production.
Eclectic, yet simple, the design delivery for all club collaterals pushed the brand imagery and continued to surprise the audience.