the book
editorial, communication, graphics
This limited edition coffee table book holds within its beautifully crafted covers the story of The Bay Club.
Each spread, a vivid experience of on an aspect of the club and club life as envisioned. Anecdotal and lighthearted, the pages take the readers through a veritable visual feast. A journey through the collective archives and stories of the master craftsmen and women who together created India’s finest private club.
The Bay Club, India’s most definitive private club, based in Mumbai is the ideal space for the entire family. Designed for work, play, business, sports and leisure.
The club required a marketing tool that communicated its unusual service offerings, detailing all its different facets - tangible and intangible, without actually selling. This needed to be ready pre-launch, well before the project was ready to be photographed.
Targeted at captains of Industry, entrepreneur’s and like, our challenge was to capture the essence of this brand; and create a product that evoked the diverse experiences being offered.
This coffee table book narrates the story of the club through an eclectic compilation of content. Archival material, drawings, correspondence, found art, ideas, inspiration, minutes of meetings, memorabilia provided insights into the many aspects of built design, service design, unique features; and both the sensibility and quality of hospitality.
We created a curated collection of stories, anecdotes and content. Each spread, telling a story on an aspect of the club and club life, engaging the readers experientially.
While the content was compiled to be varied and eclectic, the production details, the paper and texture, including the 3d emboss on the cover, reference the textural quality of the built environment, and reflect the promise of quiet luxury.
The cover is inspired by the iconic nuage pattern of the Club facade. 3d embossed and foil stamped, it is the perfect foil for the interior pages.
The book sets the stage for the bespoke and crafted experiences the club would offer. It also gives a historical perspective of the spaces and reveals the deep-rooted connection to the city.
We decided to communicate the designed environment and service offerings, and reflect the ethos, spirit and lifestyle promised.
While the content was compiled to be varied and eclectic, the production details, the paper and the texture, reference the textural quality of the built environment and reflect the promise of quiet luxury.
