brand strategy, brand identity, packaging
Whilst recommending two distinct ranges for two very different user groups, we were very clear that the Colorama Identity should remain consistent across both segments – cuing category, leadership and quality. Be bold and standout at point of sales via a significant colour and strong brand wall.
Drawing and colouring for young children is an essential part of their development – contributing to their imagination, creativity, fine motor skills and cognitive abilities. For our pre-school and primary school kids, we decided to appropriate this developmental position, and created a line of packaging tagged play and learn.
Middle and senior school kids have varied uses for Art materials, and their responses to visual stimuli are as varied as their moods. The challenge was to create a visual language that was pop and hip without losing its scholastic core.